Today, anyone who owns a website or business uses email marketing to send newsletters and transactional emails.
The most important and easiest way for you to communicate with your customers is email, right?
But what is the best and easiest way to write and send emails? How to prevent spam or cold emails?
Email service providers or ESPs such as Mailchimp, active campaign, Mailerlite, etc are expensive and sensitive to cold email and spam.
Using self-hosting services allows you to manage and scale your emails smoothly.
By providing a self-hosted email marketing service and installing it on your host, you can start sending emails. All you need to do is get an SMTP service so you can send your campaigns and emails through it.
Prewarmup.email provides you with pre-warmed SMTP servers with an excellent reputation. you can send 5000 to 20000 emails per day.
There are services that make it easy to work with these self-hosted softwares. For example, using Boostano.com you can easily manage your email service.
But what exactly is a self-hosted service?
With self-hosted email marketing you can create campaigns, send emails and track the performance of your campaign. It's the best way to take control of your email marketing for less than what the big guys charge.
with a self-hosted email marketing service you can launch campaigns based on factors such as subscriptions or email clicks. This provides an opportunity to optimize your strategy.
To do this, you need to install the platform you want on your server. Usually these softwares can be installed on VPS or cloud VM.
These programs are basically easy to install and you can install your self-hosted platform in less than 1 hour with its instructions.
Now let's take a look at the most popular self-hosted email marketing softwares...
1. MailWizz
MailWizz is one of the famous self-hosted email marketing software that can be used for any size of business. You can easily manage all your emails, campaigns, and lists using the Boostano platform. MailWizz is written in PHP and MySQL. You can create an infinite number of separate accounts in MailWizz, sending hassle-free emails to your customers. The only thing you need is an SMTP to send your emails. Prewarmup.email is one of the services that provides both SMTP and Warmap services.
MailWizz features:
- You can send your emails with any SMTP server, such as Amazon SES, Sendgrid, and more.
- a knowledge base and community for email marketing that covers most unknown topics.
- There are many themes and extensions.
- with the ability to make recurring and regular campaigns and autoresponds
- You can send campaigns in JSON and RSS.
- Detailed report on campaigns, and sharing them.
- you can import your list from any kind of file like text or database and CSV.
2. Maildoll
Maildoll is a self-hosted email marketing application that is useful for any type of business. It is easy to install and has many user-friendly and convenient features.
With Maildoll you can create customer commitment, boost leads, and improve direct deals. You can complete all the time-consuming work for your email and SMS marketing campaign so quickly. You can even automate and monitor your bulk Email and SMS implementation.
Maildoll Features
- It's affordable and an alternative to expensive products like Mailchimp, ActiveCampaign, etc.
- Full control
- You can use multiple SMTP or PHP mail.
- No limitation for contacts, campaigns, and sending emails
- Supports SaaS module
- Easily integrates with payment gateways like Stripe and Paypal.
3. MoonMail
Another popular self-hosted email marketing platform is Moonmail, which runs through Amazon SES.
You can end your campaigns with Amazon SES.
Let Amazon Lambda form email by email and literally scale it boundless.
With MoonMail you can: make & revise lists of recipients (email addresses) and store them within a DynamoDB. Create & edit HTML email marketing campaigns, send them and monitor their open and click rates.
Moon Mill claims that you can send billions of emails without a server.
MoonMail Features
- Create a list of recipients and store them
- Create and send email campaigns
- Parse opened emails and clicked links within an email
- Design, revise and delete campaigns
- Plan campaigns to be sent in the future
- Develop the recipient fields with extra values like gender, country etc (Liquid powered)
- Edit the recipient status with any of the following: Unsubscribed, Bounced, Complaint-Spam, Suppression-list
- Filter lists by Segments
- React powered frontend / UI to send campaigns
- Apply liquid syntax within the campaigns
- Public API to interact with the SAAS version
4. Acelle
َAcelle Mail is one of the best self-hosted email marketing applications that is very easy to use. This web application is open source and you can send a large number of emails with it. You can send your campaigns through your server and by any SMTP provider. Acelle is written in PHP and Laravel.
This product is totally open-source. Just install it on your web server and send your emails without any limitation by providing an SMTP. The advantage of this product over programs such as MailChimp and Active Campaign is affordable pricing.
Acelle Features
- Can be configured to send email via your own SMTP servers like Postfix, Exim, Sendmail, or Qmail. It can even integrate with other email service providers like Mailgun, SendGrid, SparkPost, ElasticEmail, or Amazon SES.
- Also developed as a SaaS platform, letting you organize and market your email services to others.
- Supports Zapier, an integration service that allows you to, in turn, combine and sync with almost everything.
- you'd be able to visually design your marketing approach in Version 4.0.
- Easy integration with REST API allows you to manage lists, contacts, campaigns ... from your other application.
- you can assess your overall campaign performance like click-to-open rate, bounce/feedback rate, etc.
- track individual contact response to your marketing campaign.
5. Sendy
ُSendy is another great self-hosted email marketing platform that lets you send emails through Amazon SES. this software is open source and has built-in PHP.
In Sendy You can view reports from each campaign and send bulk emails automatically. You can also block certain domains that you do not want from your list.
Sendy Features
- It sends quick multi-threaded emails via Amazon SES at $1 per 10,000 emails.
- it provides automatic bounce handling, reporting, campaign builder, etc.
- you can see the campaign's results and autoresponders in a beautifully designed report.
- visualize opens, clicks, bounces, objections, and countries with charts & data.
- you'd be able to export segments of subscribers from your report for re-targeting.
6. Mautic
Mautic is open-source software that is one of the best self-hosted email marketing platforms. With the help of Mautic, you can easily create campaigns, segmentation, and leads. It is straightforward to install and has unlimited customization and integration capabilities. You can smoothly develop it via API.
Mautic Features
The ability to design different themes for campaigns and landing pages.
Extremely user-friendly interface.
Capability to leave traffic data.
Manage emails and campaigns without any annoyance.
Possibility to design mobile-friendly templates.
Instant report of campaigns.
CRM tools.
7. Octeth
Octet is one of the best self-hosted email marketing tools on our list that runs on your infrastructure. It is also known as Oempro and is an integrative and scalable software through which you can send your emails. this program also has many features to make it easier to manage your audience and campaigns.
Octeth Features
- 100% in-house email marketing platform
- Entire managing and ownership of your data
- Instant, scheduled and replicating email campaigns
- Autoresponders and automation
- Multi-delivery server infrastructure with distinct sender and tracking domains
- scale as your data grows